MKTW NC008 - Marketing and Entrepreneurship

Marketing plays a critical role in the entrepreneurial process. Students learn to recognize startups' business models and their unique problems and opportunities in order to develop the optimal marketing strategy for products and services in a digital-first era. Apart from the marketing mix, the course will also focus on the strategies and tactics used by new venture companies to acquire customers by utilizing outbound, inbound, or social and traditional media marketing.

Text Books/Course Materials
Important Section Information
Section Information as of 27-APR-2024 12:04:19 PM

  • Title: MKTW NC008 Marketing and Entrepreneurship
  • CRN: 68433
  • Instructor: Anna Kwong
  • Section Corequisites: NONE
  • Bldg/Room: WAKE 28 Wake Campus

    • Meeting Time
    F 08:30am - 04:30pm KE 28 Wake Campus 02/10/23 02/10/23
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    30 8 22 0 0 0
    Critical Dates for this Course
    Term: Spring 2023
    Last day to add class:
    Last day to drop with an enrollment refund:
    Last day to drop without a "W":
    Last day to drop with a "W":
    Census Date: 20-MAY-2023
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