MKTW NC003 - Market Positioning

Business success begins with responding to target markets by positioning the products in the minds of customers. This is done with a thorough knowledge of customer demographics, psychographics and geographic information. Successful marketing messaging requires perceptional knowledge of targeted customers. Positioning strategies focus on the right mix of people with relevant benefits and features offered by businesses.

Text Books/Course Materials
Important Section Information
Section Information as of 28-APR-2024 09:04:38 AM

  • Title: MKTW NC003 Market Positioning
  • CRN: 68434
  • Instructor: Anna Kwong
  • Section Corequisites: NONE
  • Bldg/Room: WAKE 28 Wake Campus

    • Meeting Time
    F 08:30am - 04:30pm KE 28 Wake Campus 03/10/23 03/10/23
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    30 8 22 0 0 0
    Critical Dates for this Course
    Term: Spring 2023
    Last day to add class:
    Last day to drop with an enrollment refund:
    Last day to drop without a "W":
    Last day to drop with a "W":
    Census Date: 20-MAY-2023
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