MKT 215 - Segmentation and Target Marketing

Course Advisories: MKT 101.

Demographics and target marketing are the fundamental concepts by which all ideas begin their developmental process on there way to market launch. Understanding the components of demographics, psychographics, geographics, and benefit segmentation have, through technology, allowed all size target markets to potentially be served and profitability to be achievable.

Text Books/Course Materials
Important Section Information
Section Information as of 12-AUG-2026 01:08:28 AM

  • Title: MKT 215 Segmentation and Target Marketing
  • CRN: 40774
  • Instructor: Shelby Arthur
  • HyFlex Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: BC 228 Business/Communication Center

    • Meeting Time
    R 06:00pm - 09:00pm 228 Business/Communication Center 08/25/25 12/13/25
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    35 16 19 5 0 5
    Critical Dates for this Course
    Term: Fall 2025
    Last day to add class: 06-SEP-25
    Last day to drop with an enrollment refund: 06-SEP-25
    Last day to drop without a "W": 07-SEP-25
    Last day to drop with a "W": 24-OCT-25
    Crosslisted Sections
    CRN Course Title
    44844 MKT215 Segmentation & Target Mkt
    Seating Availablity
    Capacity Taken Available
    35 34 1
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    SBCC 8.2