MKT 215 - Segmentation and Target Marketing

Course Advisories: MKT 101.

Demographics and target marketing are the fundamental concepts by which all ideas begin their developmental process on there way to market launch. Understanding the components of demographics, psychographics, geographics, and benefit segmentation have, through technology, allowed all size target markets to potentially be served and profitability to be achievable.

Text Books/Course Materials
Important Section Information
Section Information as of 20-MAY-2024 04:05:50 PM

  • Title: MKT 215 Segmentation and Target Marketing
  • CRN: 40774
  • Instructor: Jeff Arthur
  • HyFlex Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: BC 228 Business/Communication Center

    • Meeting Time
    R 06:00pm - 09:05pm 228 Business/Communication Center 08/26/24 12/14/24
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    35 3 32 5 0 5
    Critical Dates for this Course
    Term: Fall 2024
    Last day to add class: 07-SEP-2024
    Last day to drop with an enrollment refund: 07-SEP-2024
    Last day to drop without a "W": 08-SEP-2024
    Last day to drop with a "W": 25-OCT-2024
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    SBCC 8.2