MKT 164 - Online and Mobile Marketing

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.

Text Books/Course Materials
Important Section Information
Section Information as of 13-DEC-2024 09:12:19 AM

  • Title: MKT 164 Online and Mobile Marketing
  • CRN: 61456
  • Instructor: Michael Gallegos
  • Internet/Web Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: Online Class

    • Meeting Time
    6.8 hours/week
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    24 7 17 0 0 0
    Critical Dates for this Course
    Term: Spring 2025
    Last day to add class: 08-APR-2025
    Last day to drop with an enrollment refund: 03-APR-2025
    Last day to drop without a "W": 08-APR-2025
    Last day to drop with a "W": 01-MAY-2025
    Census Date: 09-APR-2025
    Crosslisted Sections
    CRN Course Title
    61457 MAT164 Online and Mobile Marketing
    Seating Availablity
    Capacity Taken Available
    24 7 17
    [ Close Window ]
    SBCC 8.2