MKT 164 - Online and Mobile Marketing

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.

Text Books/Course Materials
Important Section Information
Section Information as of 20-MAY-2024 03:05:48 PM

  • Title: MKT 164 Online and Mobile Marketing
  • CRN: 44484
  • Instructor: Imeutinyan Omorogbe
  • HyFlex Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: BC 228 Business/Communication Center

    • Meeting Time
    R 11:00am - 02:00pm 228 Business/Communication Center 08/26/24 12/14/24
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    35 3 32 0 0 0
    Critical Dates for this Course
    Term: Fall 2024
    Last day to add class: 07-SEP-2024
    Last day to drop with an enrollment refund: 07-SEP-2024
    Last day to drop without a "W": 08-SEP-2024
    Last day to drop with a "W": 25-OCT-2024
    Crosslisted Sections
    CRN Course Title
    44585 MAT164 Online and Mobile Marketing
    Seating Availablity
    Capacity Taken Available
    70 3 67
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    SBCC 8.2