MKT 164 - Online and Mobile Marketing

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.

Text Books/Course Materials
Important Section Information
Section Information as of 18-APR-2024 07:04:24 PM

  • Title: MKT 164 Online and Mobile Marketing
  • CRN: 43717
  • Section Corequisites: NONE

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    Critical Dates for this Course
    Term: Fall 2022
    Last day to add class: 08-NOV-2022
    Last day to drop with an enrollment refund: 01-NOV-2022
    Last day to drop without a "W": 08-NOV-2022
    Last day to drop with a "W": 21-DEC-2022
    Census Date: 09-NOV-2022
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    SBCC 8.2