MKT 164 - Online and Mobile Marketing

Skills Advisories: Eligibility for ENG 98 and ENG 103.

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.

Text Books/Course Materials
Important Section Information
Section Information as of 27-JAN-2022 11:01:34 PM

  • Title: MKT 164 Online and Mobile Marketing
  • CRN: 68217
  • Instructor: Pending Staff
  • Instructor: Pending Staff
  • Instructor: Pending Staff
  • Section Corequisites: NONE
  • Bldg/Room: SMHS San Marcos High School

  • Meeting Time
    M W 08:30am - 09:50am HS San Marcos High School 03/28/22 06/02/22
    F 08:30am - 10:30am HS San Marcos High School 03/28/22 06/02/22
    T R 09:20am - 10:40am HS San Marcos High School 03/28/22 06/02/22
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    0 0 0 0 0 0
    Critical Dates for this Course
    Term: Spring 2022
    Last day to add class: 07-APR-2022
    Last day to drop with an enrollment refund: 01-APR-2022
    Last day to drop without a "W": 07-APR-2022
    Last day to drop with a "W": 05-MAY-2022
    Census Date: 08-APR-2022

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    SBCC 8.2