MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 16-JAN-2026 10:01:22 PM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 69705
  • Instructor: Julie Brown
  • Instructor: Daniel Spitz
  • Section Corequisites: NONE
  • Bldg/Room: WCC 117 West Campus Classroom Building

    • Meeting Time
    M 06:00pm - 09:05pm C 117 West Campus Classroom Building 01/27/25 05/24/25
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    35 35 0 5 0 5
    Critical Dates for this Course
    Term: Spring 2025
    Last day to add class: 08-FEB-2025
    Last day to drop with an enrollment refund: 08-FEB-2025
    Last day to drop without a "W": 09-FEB-2025
    Last day to drop with a "W": 04-APR-2025
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    SBCC 8.2