MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 13-DEC-2024 10:12:03 AM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 65265
  • Instructor: Shelby Arthur
  • Internet/Web Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: Online Class

    • Meeting Time
    6.8 hours/week
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    45 2 43 7 0 7
    Critical Dates for this Course
    Term: Spring 2025
    Last day to add class: 08-APR-2025
    Last day to drop with an enrollment refund: 03-APR-2025
    Last day to drop without a "W": 08-APR-2025
    Last day to drop with a "W": 01-MAY-2025
    Census Date: 09-APR-2025
    [ Close Window ]
    SBCC 8.2