MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 21-MAY-2024 01:05:49 AM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 42344
  • Instructor: Robert Brown
  • HyFlex Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: BC 226 Business/Communication Center

    • Meeting Time
    R 05:30pm - 08:15pm 226 Business/Communication Center 08/26/24 12/14/24
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    40 4 36 0 0 0
    Critical Dates for this Course
    Term: Fall 2024
    Last day to add class: 07-SEP-2024
    Last day to drop with an enrollment refund: 07-SEP-2024
    Last day to drop without a "W": 08-SEP-2024
    Last day to drop with a "W": 25-OCT-2024
    Crosslisted Sections
    CRN Course Title
    44840 MKT101 Introduction to Marketing
    Seating Availablity
    Capacity Taken Available
    35 5 30
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    SBCC 8.2