MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 26-APR-2024 11:04:59 AM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 43966
  • Internet/Web Instructional Method
  • Section Corequisites: NONE

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    Critical Dates for this Course
    Term: Fall 2023
    Last day to add class: 20-NOV-2023
    Last day to drop with an enrollment refund: 14-NOV-2023
    Last day to drop without a "W": 20-NOV-2023
    Last day to drop with a "W": 27-DEC-2023
    Census Date: 21-NOV-2023
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    SBCC 8.2