MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 19-APR-2024 03:04:04 PM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 40946
  • Instructor: Barbra Greene
  • Internet/Web Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: Online Class

    • Meeting Time
    6.8 hours/week
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    35 31 4 6 0 6
    Critical Dates for this Course
    Term: Fall 2023
    Last day to add class: 19-SEP-2023
    Last day to drop with an enrollment refund: 14-SEP-2023
    Last day to drop without a "W": 19-SEP-2023
    Last day to drop with a "W": 12-OCT-2023
    Census Date: 20-SEP-2023
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    SBCC 8.2