MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 05-MAY-2024 06:05:26 AM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 68788
  • Instructor: Anna Kwong
  • Instructor: Anna Kwong
  • Classroom/Web Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: BC 230 Business/Communication Center

    • Meeting Time
    M 08:00am - 09:20am 230 Business/Communication Center 01/23/23 03/18/23
    5 hours/week
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    40 19 21 6 0 6
    Critical Dates for this Course
    Term: Spring 2023
    Last day to add class: 23-JAN-2023
    Last day to drop with an enrollment refund: 23-JAN-2023
    Last day to drop without a "W": 23-JAN-2023
    Last day to drop with a "W": 13-FEB-2023
    Census Date: 24-JAN-2023
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    SBCC 8.2