MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 23-APR-2024 04:04:42 AM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 42953
  • Instructor: Barbra Greene
  • Internet/Web Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: Online Class

    • Meeting Time
    6.8 hours/week
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    40 14 26 0 0 0
    Critical Dates for this Course
    Term: Fall 2022
    Last day to add class: 31-OCT-2022
    Last day to drop with an enrollment refund: 27-OCT-2022
    Last day to drop without a "W": 31-OCT-2022
    Last day to drop with a "W": 23-NOV-2022
    Census Date: 01-NOV-2022
    [ Close Window ]
    SBCC 8.2