MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 04-MAY-2024 03:05:12 PM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 42344
  • Instructor: Anna Kwong
  • Instructor: Anna Kwong
  • Classroom/Web Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: BC 237 Business/Communication Center

    • Meeting Time
    M 09:35am - 10:55am 237 Business/Communication Center 08/29/22 10/21/22
    5.3 hours/week
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    40 35 5 0 0 0
    Critical Dates for this Course
    Term: Fall 2022
    Last day to add class: 29-AUG-2022
    Last day to drop with an enrollment refund: 29-AUG-2022
    Last day to drop without a "W": 29-AUG-2022
    Last day to drop with a "W": 26-SEP-2022
    Census Date: 30-AUG-2022
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    SBCC 8.2