MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 03-MAY-2024 10:05:57 AM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 61769
  • Instructor: Lisa Solana
  • Instructor: Lisa Solana
  • Instructor: Lisa Solana
  • Classroom/Web Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: BC 228 Business/Communication Center

    • Meeting Time
    M 09:35am - 10:55am 228 Business/Communication Center 01/18/22 01/18/22
    M 09:35am - 10:55am 228 Business/Communication Center 01/31/22 02/07/22
    6.1 hours/week
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    40 27 13 0 0 0
    Critical Dates for this Course
    Term: Spring 2022
    Last day to add class: 30-JAN-2022
    Last day to drop with an enrollment refund: 31-JAN-2022
    Last day to drop without a "W": 30-JAN-2022
    Last day to drop with a "W": 31-JAN-2022
    Census Date: 31-JAN-2022
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    SBCC 8.2