MKT 101 - Introduction to Marketing

Examines the critical role of marketing in customer-driven marketplaces. Topics covered include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses and institutions. Includes advertising as well as the many other elements of promotion. Course material is reinforced with the use of marketing computer simulation.

Text Books/Course Materials
Important Section Information
Section Information as of 25-APR-2024 04:04:17 PM

  • Title: MKT 101 Introduction to Marketing
  • CRN: 42953
  • Instructor: Robert Brown
  • Section Corequisites: NONE
  • Bldg/Room: BC 226 Business/Communication Center

    • Meeting Time
    W 05:30pm - 08:30pm 226 Business/Communication Center 08/23/21 12/11/21
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    23 19 4 0 0 0
    Critical Dates for this Course
    Term: Fall 2021
    Last day to add class: 04-SEP-2021
    Last day to drop with an enrollment refund: 04-SEP-2021
    Last day to drop without a "W": 06-SEP-2021
    Last day to drop with a "W": 22-OCT-2021
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    SBCC 8.2