MAT 164 - Online and Mobile Marketing

Skills Advisories: Eligibility for ENG 98 and ENG 103.

Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.

Text Books/Course Materials
Important Section Information
Section Information as of 28-JAN-2022 01:01:51 AM

  • Title: MAT 164 Online and Mobile Marketing
  • CRN: 64625
  • Instructor: Michael Gallegos
  • Internet/Web Instructional Method
  • Section Corequisites: NONE
  • Bldg/Room: Online Class

  • Meeting Time
    6.8 hours/week
    Seating Availability
    Waitlist Availability
    Capacity Taken Available Capacity Taken Available
    30 5 25 0 0 0
    Critical Dates for this Course
    Term: Spring 2022
    Last day to add class: 29-MAR-2022
    Last day to drop with an enrollment refund: 17-MAR-2022
    Last day to drop without a "W": 29-MAR-2022
    Last day to drop with a "W": 21-APR-2022
    Census Date: 30-MAR-2022
    Crosslisted Sections
    CRN Course Title
    64624 MKT164 Online and Mobile Marketing
    Seating Availablity
    Capacity Taken Available
    30 30 0

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    SBCC 8.2